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People's way of consuming media changed tremendously with rapid technological improvements and increased internet penetration levels across India due to emergence of over-the-top media services (OTT) platforms. COVID-19 outbreak has tremendously increased the demand for OTT streaming channels like Netflix, Amazon prime, Zee 5, Alt Balaji and Disney Hotstar which transformed the world of entertainment and media by contributing mind blowing services during the lockdown period.This research paper is an attempt to study the shift in media consumption patterns from old ways of entertainment like cinema, television to new ways of entertainment like OTT platforms, study and analyze the consumer preference towards choice of OTT platforms, watching habits of online over the top (OTT) applications among Indian viewers. © 2023 IEEE.
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Consisting of a variety of required components-including but not limited to quality risk assessments, a written Quality Risk Management Plan, and strategic, centralized data reviews-the revision underscores the importance of a robust RBQM framework to ensure clinical trial execution in compliance with GCP. In this article, we will examine the overall value of ICH E6 (R2) to sponsors, as well as how COVID-19 has and will continue to influence sponsors' consideration of risk-based monitoring as a key component of clinical trial operations. [...]if they have not proactively identified key data and processes that could bring potential risk, they run the danger of getting "lost in the weeds" and overlooking risk factors that later breached tolerance limits and resulted in issues that had some level of impact on the study and its results. At Rho, we consider a robust RBQM framework to include dedicated quality risk managers, RBQM templates to assist with creating the plans required by ICH E6 (R2), a strategic approach to data review, among other components.
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PurposeThis study investigates how customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry in Ghana.Design/methodology/approachData was collected from 167 clients from a two-star hotel in Accra, the capital city of Ghana. Structural equation modelling was used to analyse the relationship between the variables.FindingsResults from the analysis indicate that online innovation positively leads to higher repurchase intentions and better customer experience, affirming that customer experience leads to repurchase intentions. Thus, while online innovation leads to repurchase intentions, the strength of this repurchase intention depends on customer experience. Therefore, customer experience mediates the relationship between online innovation and repurchase intention in the hotel industry.Research limitations/implicationsThis study addressed only the customer's point of view;future studies could investigate the subject from the managers and other stakeholders' point of view to get a holistic view. Also, the sample size could be improved, and the study could be conducted in other African countries for comparison purposes.Practical implicationsThe study shows that online innovation does not automatically lead to increased positive repurchase intention. Hotel managers must, therefore, enforce good customer experience for better profitability.Originality/valueAs far as the researchers know, limited studies have been conducted into how customer experience mediates online innovation and repurchase intention in the hotel industry in Ghana using structural equation modelling. This makes this research unique in Ghana. This study makes an original contribution by measuring the real effect of innovation on repurchase intentions in the hotel industry in Ghana.
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PurposeThe Sports Live Streaming Platforms (SLSPs) have taken centre stage in broadcasting sporting events. This study adopts the value creation sphere (VCS) model and the service dominant logic (SDL) to unpack the value co-creation process on SLSPs.Design/methodology/approachA case study with one of the most representative SLSPs in China, involving the netnographic approach and in-depth interviews, was conducted.FindingsThis study redefines the value co-creation spheres in the context of SLSPs and identifies four actors who contribute to viewers' value perceptions. The findings show that viewers' values can be co-created individually and collectively with other actors in both the customer sphere and the joint sphere.Originality/valueThis study extends the theoretical boundary of value co-creation into the context of SLSPs. The study findings help SLSPs managers and decision makers understand the value co-creation process to gain competitive advantages and enhance the sustainability of their services.
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PurposeMost previous studies on new technologies and services have concentrated on their acceptance, seldom exploring in depth why users may choose not to accept technology or service and remain "non-users.” This study aims to understand free platform users' intention to switch to paid subscription platforms.Design/methodology/approachThis study utilized push-pull-mooring (PPM) theory to investigate free OTT platform viewers' switching intentions toward paid OTT platforms. A research model was established and examined via a two-stage partial least square (PLS) method. A total of 446 free users were collected from Facebook and Line for data analysis.FindingsResults show that perceived intrusiveness is the push factor and alternative attractiveness is the pull factor and that both have a positive impact on the switching intention of non-subscribers. Habit represents the mooring factor and negative affects switching intention. Perceived convenience and perceived enjoyment are shown to be two significant habitual antecedents. Furthermore, habit is revealed to moderate the effect of users' perceived advertisement intrusion and alternative attractiveness on switching intention to strengthen positive impact when the habit is strong.Originality/valueThis study is one of the pioneering studies to consider free-to-paid switching behavior on media services using PPM's structural equation model. Contrary to previous research, the study found that, in the context of the free-to-paid transition, highly accustomed users' perception of pull factors and push factors were strengthened, thus generating the tendency to switch platforms.
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PurposeAlthough most Chinese ethnic minority groups (EMGs) hold conservative thinking to online-startups, the new entrepreneurial model is booming on live streaming platforms. In China's tight cultural ecosystem, the tight cultural control would lead EMG entrepreneurs to keep conservative thinking and avoid challenging careers. Still, it would be helpful for Chinese Governments to issue systematical entrepreneurial policies and improve online-startup environment for EMGs. To discover the relationships among influencing factors and EMGs' online-startup motivation, this paper aims to draw on the tight and loose cultural theory and the capability-opportunity-motivation-behaviour (COM-B) behaviour changing theory and establishes the research model based on China's tight cultural ecosystem.Design/methodology/approachThrough analysing 617 questionnaires from 37 EMGs based on the partial least squares path modelling and variance-based structural equation modelling method, the study proves that environmental opportunity factors and personal capability factors have positive impacts on EMGs' online-startup motivation and EMGs' conservative thinking negatively moderates the relationship between their online-startup motivation and entrepreneurial development behaviour. In addition to testing the hypotheses, the paper also measures the importance-performance map analysis to explore additional findings of influencing factors and provide suitable suggestions for EMG entrepreneurs and related departments.FindingsRegarding the environmental opportunity unit, both policy support and platform support significantly impact Chinese EMGs' motivation to promote online-startups. For the personal capability unit, a platform using skills positively influences Chinese EMGs to develop online-startups. Meanwhile, EMG cultural knowledge is also necessary for EMG entrepreneurs because abundant cultural resources can be applied to live content and attract online consumers' watching interests. Furthermore, influenced by the tight cultural control, Chinese EMGs tend to hold conservative thinking to new careers and it negatively moderates the relationship between Chinese EMGs' online-startup motivation and their final entrepreneurial behaviours. Finally, Chinese EMGs' online-startup motivation positively affects them to develop online-startups on live streaming platforms.Originality/valueThis study uses the tight and loose cultural theory to analyse the Chinese entrepreneurial environment and discover influencing factors based on the tight cultural ecosystem. Meanwhile, based on the COM-B behaviour changing theory, this paper divides influencing factors into three different units, including the environmental opportunity unit, the personal capability unit and the Tight cultural control unit. Considering the inter-relationships among these units, the research model is established based on the tight cultural ecosystem to discover Chinese EMGs' online-startup motivation.
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Recently, artists and fans meet more often online owing to the COVID-19 pandemic. Therefore, fans need to engage closely with artists and enjoy rich content. FlumeRide is a mobile application that helps artists and fans meet and greet through video calls. Beyond simply connecting the two, it provides detailed features similar to that fans experience in face-to-face meetings. We first investigated the overall contexts and challenges faced by fans during online meet-and-greets and derived the design elements. Then, we designed and implemented a system that supports various communications and contents in situations before, during, and after the conversation between fans and artists. FlumeRide incorporates various features to support communications in highly immersive and efficient ways, such as chat, video calls, streaming, and recordings. Our user study results demonstrate that FlumeRide enables fans to have private video calls with artists and experience rich interactions. Author
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PurposeThis study aims to investigate perceptions about interactive travel websites. The researchers hypothesize that engaging content, the quality of information and source credibility have a significant effect on the consumers' utilitarian motivations to continue using them in the future.Design/methodology/approachA structured survey questionnaire was used to gather data from 1,287 online users, who were members of two popular social media groups. The methodology relied on a partial least squares approach to analyze the causal relationships within an extended information adoption model (IAM).FindingsThe findings reveal that the research participants perceive the utility of interactive travel websites and are willing to continue using them, particularly the responsive ones. The research participants suggest that these sites are easy to use, capture their attention and offer them useful information on various tourism services. The results also indicate that they appreciate their source credibility (in terms of their trustworthiness and expertise of their curators) as well as their quality content.Research limitations/implicationsThis study integrates key measures from the IAM with a perceived interactivity construct, to better understand the individuals' acceptance and use of interactive websites.Practical implicationsThis research implies that service businesses ought to have engaging websites that respond to consumer queries in a timely manner. Hence, they should offer a seamless experience to their visitors to encourage loyal behaviors and revisit intentions to their online domains.Originality/valueTo the best of the authors' knowledge, there are no other studies that incorporated an interactive engagement construct with key constructs from IAM and from the technology acceptance model (TAM). This contribution underlines the importance of measuring the individuals' perceptions about the engagement capabilities of interactive media when investigating information and/or technology adoption.
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Online streaming e-commerce refers to the practice of selling products online via streaming directly to the customers watching the streaming. It gains growing popularity in China in past five years. During the COVID-19 with lockdowns and the sharp decline of in-store visiting, more farmers and retailers began to sell their products online, and more customers turn to the digital platforms and watch online streaming. In this essay, I discuss how online streaming selling becomes popular in China and get supported by the state, and how it contributed to the job market and China's GDP. The analysis shows that online streaming e-commerce plays an important role in boosting Chinese economy.
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The COVID-19 pandemic put the regular and daily operation of the simulation centers on hold, thus reinventing the ways to ensure academic continuity. Faculty had to migrate from traditional face-to-face teaching to the remote digital online modality due to the emergency Covid-19 health confinement;this drastic change did not occur because of innovation. The instrument "Self-assessment on telesimulation for health sciences education" was designed and applied to 100 teachers from various Latin American countries. The dimensions of Active Learning, Interaction and communication, Multimedia, and Telesimulation were evaluated. The dimension with the highest average was Multimedia, and the one with the lowest average was Telesimulation. The telesimulation technique promotes the development of cognitive, kinesthetic, and psychomotor skills allowing training and feedback. There were identified gaps that impact professors’use of telesimulation as a pedagogical strategy. IEEE
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Brumby et al describe what was done to run a virtual Doctoral Consortium at Conference on Human Factors in Computing Systems (CHI) 2020. The event was originally planned as an in-person, two-day event to take place in Honolulu, Hawaii, on April 25, 2020. Because of the Covid-19 pandemic, the decision was taken in March 3 that the CHI conference would not go ahead as a physical event. Most events were canceled;however, the Doctoral Consortium continued as a self-contained track and was swiftly reorganized to successfully run as a virtual event on April 28. Here, they describe the key steps involved in organizing the Doctoral Consortium as a virtual event, from the technology involved to how to schedule activities. Given the expected long-term impact of the Covid-19 pandemic on conferences for the coming year, they hope to provide useful information for the organizers of similar events.
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Tracking the evolution of clusters in social media streams is becoming increasingly important for many applications, such as early detection and monitoring of natural disasters or pandemics. In contrast to clustering on a static set of data, streaming data clustering does not have a global view of the complete data. The local (or partial) view in a high-speed stream makes clustering a challenging task. In this paper, we propose a novel density peak based algorithm, <monospace>TStream</monospace>, for tracking the evolution of clusters and outliers in social media streams, via the evolutionary actions of cluster adjustment, emergence, disappearance, split, and merge. <monospace>TStream</monospace> is based on a temporal decay model and text stream summarisation. The decay model captures the decreasing importance of textual documents over time. The stream summarisation compactly represents them with the help of cells (aka micro-clusters) in the memory. We also propose a novel efficient index called shared dependency tree (aka SD-Tree) based on the ideas of density peak and shared dependency. It maintains the dynamic dependency relationships in <monospace>TStream</monospace> and thereby improves the overall efficiency. We conduct extensive experiments on five real datasets. <monospace>TStream</monospace> outperforms the existing state-of-the-art solutions based on <monospace>MStream</monospace>, <monospace>MStreamF</monospace>, <monospace>EDMStream</monospace>, <monospace>OSGM</monospace>, and <monospace>EStream</monospace>, in terms of cluster mapping measure (CMM) by up to 17.8%, 18.6%, 6.9%, 16.4%, and 20.1%, respectively. It is also significantly more efficient than <monospace>MStream</monospace>, <monospace>MStreamF</monospace>, <monospace>OSGM</monospace>, and <monospace>EStream</monospace>, in terms of response time and throughput. IEEE
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Short films have always been there but in the last few years, the craving for the format has increased. The main reason for its popularity is the variety for the audience and a learning experience for the filmmakers. Platforms like Netflix and Vimeo are the most influential participants in the business, catering to movie makers across the world. For millennials, short films are a way to learn and for the experts, it is a way to explore. OTT platforms have emerged stronger than ever since 2020 and that is because of the freedom it provides for filmmakers to explore global genres bypassing the commercially burdensome processes of the industry. The audience is looking to explore new, woke and informed content, they are tapping into global industries to connect with the contents, characters, and the ideas that hold a mirror to the society. The short film industry provides a myriad of genres and ideas that are focused on connecting with the audience and keeping them engaged for twenty to forty minutes. This article explores the impact of the OTT platforms on the short film categories and the opportunities, and value it has created in the industry. It will also discuss the importance of OTT platforms, their regulations and the growing demand for the new content. We will also look at some global industry data and analyse investment trends in the OTT space.
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:With the widespread application of information technology, the enhancement of college students' digital literacy skills has become a global concern, especially after the outbreak of COVID-19, which made regular and orderly classroom teaching impossible and eventually forced a large number of schools to focus on online courses. This paper adopts a case study approach and selects the top ten international fashion colleges as the research sample to analyze three aspects: theme-based teaching, blended teaching approach, and credit certification, and finds that the existing international fashion colleges' online education is mainly based on design-based theme-based courses. This paper adopts a blended teaching study with student-initiated learning at its core and found that: the online education of existing international fashion institutions mainly focuses on design-based theme-based courses;blended teaching, with student-initiated learning and direct participation in corporate practice projects as the core;and credit certification, which still focuses on credit assessment for enrolled students while providing industry certification examination courses. This paper concludes that the online course aspect of international fashion institutions can increase the proportion of live streaming, produce clearer and smoother streaming videos, require multiple means of management in virtual community management, and also consider helping students make the optimal choice of courses based on data recommendations. © 2022 ACM.
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Even though "Mainstream Media and E-Commerce Live Streaming"emerges as a new form of E-Commerce Live Streaming under the influence of the COVID-19 pandemic, its underlying mechanism in consumers' online shopping remains unexplored. Consequently, this paper explores this topic with a qualitative research through in-depth interviews with college students and graduate students. Based on the grounded theory and NVIVO 12.0 software, researchers explore the influences of mainstream media live streaming of consumers' purchase decision, and propose a framework of consumer purchased decision-making factors of 3 themes and 11 sub-themes. Overall, the findings contribute to the literature of E-Commerce Live Streaming and provide practical implications for mainstream media to better participate in E-Commerce live streaming platforms. © 2022 ACM.
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Watch together is an application that was widely deployed during the COVID-19 global health crisis. Early results show a much longer viewing time when the feature is activated. The synchronization between the A/V streamed content, combined with the need to have a low, end-to-end latency compatible with the user interactions through integrated social media apps, is challenging, especially when watch together is deployed on all devices. The legacy approach used by existing watch together applications is to rely on a master user that will drive the other members of the group using an overlay control protocol to make sure that all the players will synchronize their playback. This article proposes a scheme that uses the built-in synchronization provided in Common Media Application Format (CMAF) low latency for both Dynamic Adaptive Streaming over HTTP (DASH) and HTTP Live Streaming (HLS), enabling a subsecond time delay between clients in the same geographical location. © 2002 Society of Motion Picture and Television Engineers, Inc.